the early 1960s, Oxford pig farmers were concerned that the traditional
purebred breeders would not produce the right pig for future markets. They
invited a group of scientists to devise a way of producing a better hybrid.
Following their advice, they bought the best pigs they could find and began to
improve them by a process of selection.
PIC has been driving positive and sustainable
change in the pork industry through healthy genetic improvement for over 50
years. We combine on-farm performance with profitability throughout the pork
chain. We are the pig genetics behind local family farms as well as the world’s
most recognized consumer brands.