Selecting for Customer Success

PIC believes that when you start down a path, you need to have a destination in mind. For over 50 years, PIC has focused our genetic improvement program on a single destination. This destination, which continues to be our focus today, is Total Economics, which means maximizing the commercial profit potential of our genetics in our customer's operations.

This focus means that we objectively combine our genetic predictions for the traits that have economic importance in our program with robust marginal economic values.  The combination of these factors continues to drive our populations and products towards the optimum combination of traits. While likely not creating a perfect pig for any one, single biological trait, we focus on significantly influencing our primary trait of interest for our customers - their bottom line profit.

Whatever our customer's goal and challenges, he can be assured that PIC will utilize our strengths to carry his business through and support him to meet the objectives.